Aim Higher, Reach Further

A V.L.R.C. employee is sitting at a desk in the V.L.R.C. office using a computer and visual aids with a client Shortcut to Our Strategy

Strategic Plan 2024 - 2028

Our strategy at a glance

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VLRC Strategic Plan 2024 - 2028 - print-friendly, accessible PDF

VLRC Strategic Plan 202- 2028 - DAISY audio

Our vision

To maximize the health and independence of all individuals with vision loss, through access to service, collaboration, and innovation.

Our mission

To provide high-quality, integrated, and accessible rehabilitation and healthcare services that enable Canadians impacted by vision loss to live the lives they choose.

Get to Know VLRC

Discover how VLRC is transforming lives with innovative solutions and our compassionate staff.  Learn more about what we do!”

A video screen capture of President and CEO, Jennifer Urosevic

Get to know Vision Loss Rehabilitation Canada - check out our video. (This opens in a new window.)

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Our values

Empowerment

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We are empowering and empowered. We are the catalysts that propel our clients to achieve their goals, and the creators of our own success.

Passion

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We are strengthened by a culture that proudly celebrates our clients’ achievements as well as our own. We care about what we do, and it shows

Innovation

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We embrace forward-thinking, creativity, and innovation to best serve our clients.

Integrity

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We treat others the way we want to be treated. We are kind, fair, honest, and respectful, and we maintain open and transparent decision-making.

Inclusiveness

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We are a community that welcomes all. We embrace one another's differences, and we work to break down barriers that would exclude anyone from being meaningfully engaged in our work.

Collaboration

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We value the uniqueness of people and perspectives. We believe teamwork is the foundation of success, and we proudly work together to achieve our goals.

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Our Strategy

A woman assists a young girl with vision loss as she uses a tabletop device

Aim #1: Client-First - Read more

The VLRC Eye Van outside a Northern Ontario town

Aim #2: Broader Reach - Read more

A V.L.R.C. employee is sitting at a desk in the V.L.R.C. office using a computer and headset

Aim #3: Organizational Sustainability - Read more

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How we will hold ourselves accountable

Client First

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We will demonstrate our commitment to prioritizing our clients by conducting bi-annual satisfaction surveys and quarterly focus groups. These measures will help us evaluate how effectively we are addressing their unique cultural and socio-economic needs.

Broader Reach

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We will quantify our community outreach efforts by tracking the number of collaborations with community partners and assessing our impact through the increase in clients served from underrepresented communities. Additionally, we will monitor the integration of vision loss rehabilitation services into the broader healthcare continuum by tracking referrals from healthcare providers and analyzing patient outcomes.

Organizational Sustainability

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We will use standardized, internationally validated assessment tools to evaluate the effectiveness of our services. Through accreditation we will continue to uphold best practices and maintain strict standards for quality client care by continuously monitoring, evaluating, and improving our services.

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